Self-frosting Nutella Cupcakes

nutella cupcakes 1

I love a good excuse to make cupcakes. If I don’t have one, I’m very good at justifying my actions when it comes to baking or buying new shoes (with size 11s you gotta buy ’em when you find ’em, right?) -but when a friend comes over within a few days of her birthday, it’s like a free pass to bake.

beaten butter & sugar

(This is just butter + sugar, beaten for several minutes – I feel like most people fall short on this part, beating the two until they’re well combined but not really whipping it until it’s sufficiently light. Try letting it go for a couple minutes next time.)

Cupcakes make it easier to serve a crowd, especially when fast-moving kids are in attendance and you’re not really sure you have enough little plates and forks to go around. Of course I generally choose cakes based on their need for adornment; I do love a well-frosted cupcake (and can even appreciate a 1:1 cake-frosting ratio) but often even a good frosting is trumped by a desire for a shower and to minimize dishes.

nutella cupcakes 6

Enter jar of Nutella.

nutella cupcakes 5

You drop big globs of it atop buttery cake batter (I imagine any kind would work – so long as it’s thick enough that the Nutella doesn’t sink through to the bottom) and swirl a bamboo skewer through both to create a marbled effect. Done! (Bonus: the aforementioned small people with equally small fingers will not be licking frosting off said fingers and dragging them down the hallway walls.)

nutella cupcakes 4

The coloured paper liners from Winners make me feel very Martha – I’m really not.

nutella cupcakes 3

Bake until golden and springy and Instagram-worthy.

nutella cupcakes 2

It’s somebody’s birthday somewhere!

nutella cupcakes 1
nutella cupcakes 1

Self-frosting Nutella Cupcakes

Recipe link


April 6, 2014

  • Makes: Makes 1 dozen cupcakes.


1/3 cup butter, at room temperature

1/4 cup canola oil

1 cup sugar

2 large eggs

1 tsp. vanilla

1 3/4 cup all purpose flour

2 tsp. baking powder

1/4 tsp. salt

3/4 cup milk or half & half

1/2 cup Nutella


1Preheat the oven to 350F.

2In a large bowl, beat the butter, oil and sugar with an electric mixer until light and fluffy. Add the eggs and vanilla and beat until smooth.

3In a small bowl, stir together the flour, baking powder and salt; add half to the butter mixture and beat on low speed just until combined. Add the milk and beat just until combined, then add the remaining flour mixture and beat just until combined.

4Divide the batter between 12 paper-lined muffin cups. Spoon the Nutella into a small microwave-safe dish and microwave it for20 seconds, until softened but not liquefied. Drop a spoonful of Nutella on top of each, and swirl through the batter with the tip of a bamboo skewer, knife or other pointy object. Bake for 25-30 minutes, or until springy to the touch. Tilt them in the pan to help them cool.

Makes: Makes 1 dozen cupcakes.

About Julie

17 comments on “Self-frosting Nutella Cupcakes

  1. Julie @ WolfItDown
    April 7, 2014 at 1:21 am

    Holy smoke – these look divine!
    I love how nutella isn’t too sweet, and I can only imagine how good these’ll taste straight from the oven, mmmm ^ ^
    I hope you’ve had a good start to your week, but if any of these badboys were left for breaky, then I’m sure you have! x

  2. Medeja
    April 7, 2014 at 5:08 am

    These cupcakes look really lovely with Nutella swirl. I hope I will have a chance to try them soon.

  3. jeri
    April 7, 2014 at 5:30 pm

    Self-frosting cupcakes; brilliant.

  4. Julie
    April 7, 2014 at 8:11 pm

    Yes Julie, a few may have made it to breakfast! Great with coffee…

  5. La Cuisine d'Hélène
    April 8, 2014 at 8:40 pm

    I love the idea and they are so cute!

  6. Gerlinde @sunnycovechef
    April 9, 2014 at 2:26 pm

    I’m going to make them for Easter for my German family. They look so good.

  7. Gerlinde
    April 9, 2014 at 2:28 pm

    I’m going to make them for Easter brunch for my German family. They look fantastic.

  8. Heather
    April 11, 2014 at 9:12 pm

    Perfect timing….I need to make cupcakes for my son’s class and am not very skilled with icing!

  9. Irma
    April 14, 2014 at 5:48 pm

    My Nutella dropped to the bottom…but still yummy!!!

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