(Look at kindergarten W! Sniff.)
I’ve always been a fan of breakfast. I don’t function well without it, and neither do kids. Particularly W – he’s lucky enough to have access to breakfast every morning before school, but 1 in 5 Canadian kids don’t. Among immigrants and newcomers, the risk is 2.5 times higher.
This weekend, the Grocery Foundation launches their #Toonies4Tummies Campaign in support of student nutrition programs in western Canada and Ontario – the Foundation has raised over $88 million over the past 38 years, which has supported over 250 organizations that address health and wellness, including healthy breakfasts and snacks for school-aged kids. When kids start school with breakfast, it improves not only concentration and academic performance, but social skills and self-confidence – and there are fewer incidents of bullying.
In western Canada, the campaign supports Breakfast Club of Canada and in Ontario, it benefits Student Nutrition Ontario, an organization that not only feeds kids but teaches healthy eating habits and collaborates with organizations in communities across the province. The Breakfast Club of Canada operates from coast to coast, helping feed over 200,000 students in 1,600 schools every weekday morning.
Over 1.1 million children will benefit from the #Toonies4Tummies campaign, including nearly 30,000 in Western Canada (nearly 360 clubs), and help fund programs currently on a wait list. 100% of donations remain in the community where they’re donated. Cashiers at participating retailers will request a $2 donation at checkout, but if you don’t make it to the store, you can also donate online. And in Western Canada, Cityline has agreed to match any donations made by January 18!
I love to feed people. If I can support the greater community and improve the health, happiness and outlook of more Canadian kids for the cost of a muffin or Tim Horton’s coffee (less than half of what I pay for my favourite latte), it’s money well spent.
*The Grocery Foundation has compensated me to help spread the word about this campaign, but as always, the words are my own.